Examlex
Which of the following formats of concept testing produces more realistic evaluations but also risks the bias of good or poor advertising copy writing?
Gender-typing
The process by which individuals learn to conform to cultural norms and expectations regarding their biological sex, often influencing behavior, interests, and personal identity.
Identification
The psychological process where an individual assimilates an aspect, property, or attribute of another and is transformed, wholly or partially, by the model the other provides.
Androgyny
A blend of both masculine and feminine characteristics in an individual's personality, appearance, or behavior.
Gender-typing
The process of associating objects, activities, roles, or traits with one gender in ways that conform to cultural stereotypes.
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