The Benefit Segments Overlaid onto a Perceptual Map Result in a ____,Which

question 12

Multiple Choice

The benefit segments overlaid onto a perceptual map result in a ____,which allows assessment of the preferences of each benefit segment for different product concepts.

• A)cumulative expenditures curve
• B)risk / payoff matrix
• C)joint space map
• D)decay curve

---

Definitions:

Fairness of Rewards

The perceived equity and justice of the distribution of outcomes and rewards among individuals or groups, influencing their satisfaction and motivation.

Perceived Inequity

The feeling of being unfairly treated when comparing one's own effort-reward ratio to the effort-reward ratio of others.

Equity of Fairness

A principle of justice that emphasizes fair treatment and equal opportunities for all individuals.

Work Ethic

The principle that hard work is intrinsically virtuous or worthy, often reflected in a person's attitudes toward their job.