Lexus Inc ,Is Interested in Determining Whether a Potential New Product

question 50

Multiple Choice

Lexus Inc. ,is interested in determining whether a potential new product will be preferred by customers,even before it is launched.Since customer reactions cannot be gauged at this stage,the firm can make use of _____ to gather pieces of information that can substitute for what it wants to learn.

• A)surrogate questions
• B)perceptual mapping
• C)fundamental analysis
• D)lexical analysis

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Definitions:

Confederates

Individuals who are part of a group with a common purpose, often used in experimental research to simulate social interactions.

Likelihood

describes the probability of a particular event occurring within a set of circumstances.

Conformity

Conformity is the act of aligning one's beliefs, attitudes, and behaviors with those of a group or societal norms, often due to real or perceived group pressure.

Cognitive Dissonance

The psychological discomfort experienced from holding two or more conflicting beliefs, values, or attitudes.