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Discuss the People Dimension of the New Product Process

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Discuss the people dimension of the new product process.


Definitions:

Racial Identity Development

The process by which individuals understand and become aware of the significance and influence of race in their lives and in society.

Ethnic Group

A community or population made up of people who share a common cultural background or descent.

Stress

refers to a state of mental or emotional strain resulting from adverse or demanding circumstances.

Historic Trauma

Psychological distress passed down through generations, resulting from catastrophic events experienced by ancestral groups.

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