To Identify the Customer's Underlying Value System,conjoint Analysis Uses the Rank

question 52

Multiple Choice

To identify the customer's underlying value system,conjoint analysis uses the rank orderings to estimate the utilities of each level of each attribute for each customer.These utilities are also known as ____.

• A)fractional values
• B)fractals
• C)part-worths
• D)contribution margins

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Definitions:

Ganglion Cells

A type of neuron located in the retina that receives visual information from photoreceptors via bipolar cells and transmits it to the brain through the optic nerve.

Detectable Difference

The smallest amount of change in a stimulus that can still be sensed or identified.

Dual Nature

The property of something to exhibit characteristics of two distinct categories or phenomena.

Waves and Particles

Fundamental concepts in physics describing the dual nature of light and matter, showing properties of both waves and discrete particles.