What Is Information Acceleration (IA)? Explain with an Example

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The Answer is Information acceleration (IA)has recently been developed and was first applied by General Motors in testing new electric car concepts.The unique feature of IA is that respondents are brought into a virtual buying environment that simulates the information typically available in a realistic purchase situation.Through the use of a video monitor and laser videodisk player,the respondent can see ads,read car magazines,and hear statements from salespeople and word-of-mouth comments from customers.Using surrogate travel technology,customers can virtually walk around a dealer showroom and look at computer-generated car prototypes.
While expensive,IA is a potentially valuable complement to existing concept testing methods.Simple concept pictures or descriptions may not provide enough information to customers to enable them to make a realistic purchase decision,especially in the case of a very complex product like a new electric automobile.IA also allows testing of many virtual variations of the same basic concept,so that preferences can be observed.

What Is Information Acceleration (IA)? Explain with an Example

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