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Which of the following is a perceptual mapping technique?
Variable Costs
Expenses that change in proportion to the level of goods or services produced, such as materials and labor costs.
Repeat Customers
Customers who return to a business to make subsequent purchases, showing loyalty and continued interest in a company's products or services.
Credit Scoring
A statistical analysis performed by lenders to assess the credit worthiness of credit applicants.
Credit Policy
A set of guidelines that a company follows to determine the credit terms for its customers, which can influence its accounts receivable and sales.
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