On a Market Map Produced by Gap Analysis,customer Perceptions of Various

question 10

Multiple Choice

On a market map produced by gap analysis,customer perceptions of various products are indicated by:

• A)their positions on the map.
• B)their relative size.
• C)a unique color code.
• D)a unique shape code.

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Definitions:

Colour

The characteristic of visual perception described through categories with names such as red, blue, yellow, etc., primarily caused by the spectrum of light interacting with the photoreceptor cells of the eye.

Saturation

The intensity or purity of a color, indicating the absence of white light.

Iris

The colored part of the eye surrounding the pupil, responsible for controlling the diameter and size of the pupil and thus the amount of light reaching the retina.

Pupil

The opening in the center of the iris of the eye, which regulates the amount of light that enters the eye.