In AR Perceptual Gap Mapping,individual Respondents Can Be Grouped Together

question 8

Multiple Choice

In AR perceptual gap mapping,individual respondents can be grouped together into benefit segments based on their preferences through the use of:

• A)attribute analysis.
• B)cluster analysis.
• C)factor analysis.
• D)function analysis.

---

Definitions:

Significant Difference

A statistical measure indicating that the observed difference between two datasets is likely not due to random chance.

Confidence Interval

An assortment of values, coming from statistical review of samples, aiming to envelop the value of an unspecified population parameter.

Margin Of Error

An expression of the amount of random sampling error in a survey's results, which indicates the range within which the true value lies with a certain degree of confidence.

Sample Standard Deviations

A measure of variability or dispersion within a sample dataset, estimating how much individual measurements in the sample differ from the sample mean.