Crunch Cereals Inc

question 35

Multiple Choice

Crunch Cereals Inc. ,in order to better anticipate customer needs,sent their executives to visit the homes of U.S.families that used their products.The research suggested that office-going customers would like to have their cereal on the go.Based on this idea,Crunch Cereals came up with a new "Drink'n Crunch" portable package.Identify the methodology used to gather information regarding customer needs.

• A)Focus groups
• B)Observation
• C)Interviewing
• D)Prayer groups

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Definitions:

Illuminate

To light up or brighten a space; in a metaphorical sense, it can also mean to clarify or make something clear and understandable.

Paving Cost

Expenses related to the laying of a pavement, including materials and labor.

Land Improvements

Enhancements made to a parcel of land to increase its value, such as landscaping, fencing, and infrastructure development.

Revenue Expenditure

Expenditures that are immediately charged against revenues as an expense of the period in which they are incurred, often related to the costs of day-to-day operations.