The Leading Cause of New Product Failure Is

question 53

Multiple Choice

The leading cause of new product failure is:

• A)the poor quality of the new product.
• B)the absence of a perceived need by the intended end user.
• C)lack of sufficient advertising of the new product.
• D)high cost of the new product.

Appreciate the role of supply chain management and relationship orientation in marketing.

Identify the significance of segmentation, targeting, and positioning (STP) in marketing.

Understand the concept of exchange in the marketing context.

Grasp the distinctions between goods and services in the marketing realm.

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Definitions:

Identifying Job Factors

The process of determining the essential tasks, skills, knowledge, and responsibilities associated with a job, which helps in creating accurate job descriptions and assessments.

Organization Chart

A description of the arrangement of work positions within an organization.

Sexual Harassment

Unwanted sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature in a workplace or professional setting.

Comparable Worth

A principle stating that jobs of equal value to an organization should receive equal pay, regardless of the gender or demographics of the jobholders.