These Platforms Can Be Strategically Important

question 21

Multiple Choice

These platforms can be strategically important.They are based upon billion-dollar assets so many of these platforms are personally driven by CEOs.Identify the platform in discussion.

• A)Channel platform
• B)Category platform
• C)Product platform
• D)Brand platform

---

Definitions:

High-Status Employees

Workers who hold positions of authority or esteem within an organization, often having a significant impact on decisions and company culture.

Internal Causes

Factors within an individual, such as personality traits or beliefs, that influence their behavior or reactions.

Costco Wholesale

An international chain of membership warehouses that offers a wide selection of merchandise, emphasizing bulk sales and low prices.

Jim Sinegal

Co-founder and former CEO of Costco Wholesale Corporation, known for his contributions to retail and organizational culture.