In the Context of New Product Arena, Focus Is Generally

question 26

Multiple Choice

In the context of new product arena, focus is generally achieved by the use of four types of strengths or leverage capabilities. Which of the following is one of those strengths?

• A) End-use experience
• B) Employee skills
• C) Market capitalization of the organization
• D) Ownership of a scarce resource

---

Definitions:

Geographical Adjustments

Modifications or changes made to strategies or operations based on geographic locations or conditions.

FOB Origin Pricing

A pricing term indicating that the buyer takes responsibility for the goods and shipping costs from the seller's location, bearing all risks.

Spider Web Pricing

A pricing strategy that involves setting a low price for one product to attract customers and then raising prices once the customer engagement has been established.

Price Discrimination

A pricing strategy where a company charges different prices for the same product or service to different consumers, often based on factors like location, age, or purchasing history.