The Procedure of Converting Technical Specifications, to Product Features and Benefits

question 9

Multiple Choice

The procedure of converting technical specifications, to product features and benefits, to market needs is called the _____.

• A) dual-drive strategy
• B) just-in-time strategy
• C) T-P-M linkage
• D) customer franchise

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Definitions:

Times Interest Earned Ratio

A financial metric that measures a company's ability to cover its interest obligations with its earnings before interest and taxes (EBIT).

Potential Drop

An anticipated decrease in value or performance, often used in the context of stocks or electrical voltage.

Earnings

The profit a company generates during a particular period, often used as a measure of its financial performance.

Effective Rate

The effective rate is the actual interest rate that a borrower pays on a loan or receives on a deposit account, after the compounding of interest is taken into account.