Microconn Manufactures and Sells Remote Controllers for LCD TVs

question 14

Multiple Choice

Microconn manufactures and sells remote controllers for LCD TVs.A new competitor enters the market and offers remote controllers at lower prices.The annual marketing plan for Microconn's remote controllers calls for a line extension to meet encroachment of the new competitor.Identify the stream of activity that feeds strategic planning for new products here.

• A)Special opportunity analysis
• B)Ongoing corporate planning
• C)Ongoing marketing planning
• D)Distribution channel planning

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Definitions:

Co-dependency

A psychological condition where a person is excessively emotionally or psychologically reliant on another, especially in cases of addiction or abuse.

Enabling

Behaviors or actions that protect individuals from the consequences of their actions, often contributing to the continuation of problematic behaviors.

Parental Responsibilities

The duties and obligations parents have to ensure the well-being, safety, and proper development of their children.

Hero

An individual admired for their courage, outstanding achievements, or noble qualities, often seen as a role model.