Microconn Manufactures and Sells Remote Controllers for LCD TVs

question 14

Multiple Choice

Microconn manufactures and sells remote controllers for LCD TVs.A new competitor enters the market and offers remote controllers at lower prices.The annual marketing plan for Microconn's remote controllers calls for a line extension to meet encroachment of the new competitor.Identify the stream of activity that feeds strategic planning for new products here.

• A)Special opportunity analysis
• B)Ongoing corporate planning
• C)Ongoing marketing planning
• D)Distribution channel planning

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Definitions:

Framing

In psychology, the process of presenting or structuring information in a way that influences perception and decisions.

Greater Risks

Situations or actions that involve a higher likelihood of negative consequences or dangers.

Uncertain

The state of being not exactly known, established, or defined, often leading to ambiguity or unpredictability.

Specialized Cognitive Mechanisms

Brain functions or structures evolved to solve specific problems of survival or reproduction.