In Which Phase of the New Products Process Is the Marketing

question 36

Multiple Choice

In which phase of the new products process is the marketing plan sketched and gradually fleshed out?

• A)Concept generation
• B)Opportunity identification and selection
• C)Concept / Project evaluation
• D)Development

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Definitions:

Business Operations

The day-to-day activities involved in running a business, including production, sales, and administration.

Business Opportunities

Potential economic activities or ventures that can lead to profitability and growth.

Management by Objectives

A performance management approach where managers and employees work together to set, monitor, and achieve specific objectives.

Locke-Latham Goal-setting Model

A theory that suggests specific and challenging goals enhance task performance through principles of clarity, challenge, commitment, feedback, and task complexity.