According to the Text,the Goal of a New Products Process

question 11

Multiple Choice

According to the text,the goal of a new products process is to:

• A)control the cost of the new product.
• B)manage the amount of risk and uncertainty involved.
• C)have very low failure rates by playing it safe with close-to-home innovations.
• D)successfully launch the new product.

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Definitions:

Horizontal Merger

Merger that joins firms in the same industry for the purpose of diversification, increasing customer bases, cutting costs, or expanding product lines.

Vertical Merger

Merger that combines firms operating at different levels in the production and marketing process.

Joint Venture

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or other business activity.

Conglomerate Company

A Conglomerate Company is a large corporation composed of several companies with diverse or unrelated business interests.