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A Marketing Company Goes to Social Networking Sites to Find

question 95

Multiple Choice

A marketing company goes to social networking sites to find people who may like a certain product. They then try to link online data to people's screen names and email addresses and then send these people targeted advertising. This process is which form of advertising?


Definitions:

Gold Mine

A site or mine from which gold is extracted; metaphorically, a source of wealth or a valuable resource.

Office Building

A structure designed primarily for the purpose of housing offices and businesses, providing a workspace for employees and services for clients.

Assembly Line

A production process that breaks down the manufacture of a good into steps that are completed in a pre-defined sequence, often on a conveyor belt, to increase efficiency.

Opportunity Cost

The neglect of possible enhancements from other avenues when one direction is pursued.

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