Erik Spent the Afternoon with His Close, Longtime Friends and They

question 58

Multiple Choice

Erik spent the afternoon with his close, longtime friends and they played video games together. Later in the day, he went to a video game store and bought a video game from the salesman and then left the store. What type of relationship does Erik have with the video game salesman?

• A) primary
• B) secondary
• C) social network
• D) in-group

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Definitions:

Logo

A symbol or design adopted by an organization to identify its products, uniforms, vehicles, etc.

Brand Name

The unique name given to a product or service from a specific source, used to distinguish it from others in the market.

Higher-Quality Materials

Substances or components that are superior in terms of durability, texture, and overall performance in the manufacturing of products.

Trading Up

A business strategy that involves convincing customers to purchase more expensive items, upgrades, or add-ons in an effort to increase profitability.