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CEO Lois wants to create an ethical and socially responsible company, so it is recommended that she place personal interests over company interests.
Unsought Product
Unsought products are goods that consumers do not normally consider buying or may not be aware of until they encounter them, often requiring significant marketing efforts.
Specialty Product
A type of product that consumers purchase less frequently, with unique characteristics or brand identification, for which a significant group of buyers is willing to make a special purchasing effort.
Shopping Products
Goods that consumers purchase after comparing quality, price, and style from several sellers.
Selective Outlets
Retail locations chosen for the distribution of particular products based on specific criteria like demographics or brand philosophy.
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