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Corporate leaders can sometimes use values to guide an organization out of trouble.
Product Mix
The complete range of products that a company offers for sale, including variations in product lines, sizes, flavors, and other characteristics.
Product Lines
A group of related products offered by a single company that serve a similar customer segment or have been developed from the same technology.
Marketing Mix
A set of controllable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.
Product Class
A broad category of products that serve a similar function and are perceived by consumers as interrelated or substitutable.
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