Examlex
Part of the marketing advantage of diversity is that a workforce that matches up with the diversity of the company's customer base has an edge in appealing to those customers.
Emotional Appeal
A persuasive technique that uses the audience’s emotions to make them want to do what the writer or speaker asks.
Values
Fundamental beliefs or principles that guide an individual's or society's behavior and decision-making processes.
Persuasive Direct Request
A communication approach that clearly and convincingly asks for a specific action or response from the recipient.
Fund-raising Appeals
Requests or campaigns aimed at soliciting financial support for a cause, project, or organization.
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