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In the dual-process model of coping, loss-oriented coping includes
Stimulus Discrimination
The ability of an individual to differentiate between similar stimuli and respond appropriately to each, often used in marketing to distinguish a brand from its competitors.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, leading to alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.
Selective Retention
The tendency of individuals to remember more information that is personally meaningful to them while forgetting irrelevant information.
Stimulus Generalization
The psychological principle that occurs when a response to a specific stimulus is elicited by similar stimuli, applied in marketing to create a familiar response through similar branding.
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