Discuss Social Class and Parental Values as Described in Your

question 28

Essay

Discuss social class and parental values as described in your textbook. Was your own experience different or similar?

Identify the demographic trends in the use of different social media platforms.

Grasp the importance of social media profiles in shaping job prospects.

Understand the concept and application of cyber-vetting in the context of recruitment.

Analyze the implications of requiring or restricting the use of social media by employees.

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Definitions:

Customer Value

The valuation of a product or service by a consumer against its alternatives.

Strategic Marketing Process

A deliberate approach aimed at creating and implementing effective marketing strategies that align with a company’s overall goals and drive competitive advantage.

Visionary Organization

An organization characterized by its forward-thinking approach and strategic planning to innovate and shape its future industry or sector.

Marketing Environment

Consists of the internal and external factors that affect a company's marketing strategies, including economic, technological, sociocultural, and regulatory forces.