Examlex
Identify/define and explain the significance of the following: Cistercians.
Persuasion
The active and conscious effort to change an attitude through the transmission of a message.
Cognitive Dissonance
The inner conflict encountered by someone who possesses multiple beliefs, ideas, or values that contradict each other at the same time.
Attitude Accessibility
Refers to the ease with which an attitude can be retrieved from memory.
Peripheral Route
A persuasion method that involves indirect cues like attractiveness or celebrity endorsement to influence attitudes or behaviors, rather than direct, logical arguments.
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