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Identify/define and explain the significance of the following: Thucydides.
Need-Payoff Question
A sales technique question that aims to make the customer articulate the benefits of solving a problem, emphasizing the value of the proposed solution.
SPIN Approach
A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to better understand customer needs.
Bookstore Owner
An individual or entity that owns and operates a retail establishment selling books.
Direct Question
A straightforward inquiry that seeks a specific piece of information or a direct response from the person being asked.
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