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Review this chapter's feature entitled "The Soviet Union Denounces the United States While Calling for Arms Reduction." What could the Soviet Union possibly gain from making such a speech to the members of the United Nations, in light of Soviet policies towards Eastern European countries following the war?
Reciprocity/Obligation Approach
A social exchange theory suggesting that individuals feel compelled to return favors or help to those who have aided them.
Persuader
An individual or tool that influences others' attitudes, beliefs, or actions through argument, reasoning, or appeal.
Social Proof
A mental phenomenon in which individuals mirror the behaviors of others, believing it to be the appropriate response for a particular scenario.
Advertiser
A person or organization that promotes products, services, or ideas through various forms of media to attract customers or supporters.
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