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Identify/define and explain the significance of the following: Kulturkampf.
Product Expectations
Consumer anticipations or beliefs about the performance and quality of a product or service before purchase.
Global Marketing Strategy
An approach to marketing that considers the world as a single market and includes strategies to compete on a global scale, adapting to various cultural, legal, and economic environments.
Customer Preferences
Describes the likes, dislikes, desires, and needs that a customer exhibits when choosing a product or service.
International Fast-Food
Fast-food chains or franchises operating in multiple countries, offering quick service meals with a consistent menu globally.
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