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Identify/define and explain the significance of the following: Piedmont.
Digital Metrics
Quantifiable measures used to assess and track the performance of digital marketing activities.
Click-Through Rates
A metric that measures the percentage of clicks advertisers receive on their ads per number of impressions, indicating the effectiveness of online advertising campaigns.
Body Glove
A brand known for its water sports apparel and gear, emphasizing products designed for performance and protection.
Mobile Marketing
Marketing activities designed specifically for delivery to mobile devices, such as smartphones and tablets, often including apps, websites, and personalized messages.
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