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Consider the works by Goya seen in this chapter.How did he portray the conflict? Do you detect any sympathies on his part?
Impulse Purchases
Items bought without prior planning or consideration, often triggered by emotions or the immediate appeal of the product.
Self-Actualization
When a person is completely satisfied with his or her life.
Habitual Decision Making
A type of consumer behavior characterized by little or no conscious effort, often because of brand loyalty or the routine nature of the product.
Internal Sources
Information or resources that come from within an organization, such as employee knowledge, company databases, or internal reports.
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