Examlex
Identify/define and explain the significance of the following: balance of power.
Situation Analysis
Taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization’s marketing plans and the external forces and trends affecting it.
External Forces
Factors outside of an organization that affect its performance, including economic, political, social, and technological influences.
Marketing Plans
Structured outlines that detail strategies, tactics, targeted activities, and allocations of resources for achieving the marketing goals of a business.
Trends
Patterns or tendencies in data indicating a general direction of change in society, technology, market preferences, or other fields over time.
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