Identify/define and Explain the Significance of the Following: Diggers

question 15

Essay

Identify/define and explain the significance of the following: Diggers.

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Definitions:

Rate of Diffusion

The speed at which a new product, service, or innovation spreads across a market or society.

Highly Complex Innovations

Innovations that are sophisticated and involve a high degree of technical advancement or complex combinations of technologies and processes.

Inter-consumer Communications

The exchange of information, opinions, or feedback among consumers regarding products, services, or brands.

Innovator Segment

The innovator segment refers to a portion of the market consisting of consumers who are the first to adopt new products or technologies.