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Ferdinand and Isabella consolidated royal power in Spain by
Marketing Communication
The use of communication tools and media by companies to inform, persuade, and remind consumers about their products, services, or brand.
Sender
The party in communication who initiates the message to the receiver, conveying information, ideas, or feelings.
Consumer
An individual who purchases goods and services for personal use.
Encoding
The process of converting the sender’s ideas into a message, which could be verbal, visual, or both.
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