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Ferdinand and Isabella Consolidated Royal Power in Spain by

question 22

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Ferdinand and Isabella consolidated royal power in Spain by


Definitions:

Marketing Communication

The use of communication tools and media by companies to inform, persuade, and remind consumers about their products, services, or brand.

Sender

The party in communication who initiates the message to the receiver, conveying information, ideas, or feelings.

Consumer

An individual who purchases goods and services for personal use.

Encoding

The process of converting the sender’s ideas into a message, which could be verbal, visual, or both.

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