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Identify/define and explain the significance of the following: Henry VII.
Personality
A person’s consistent behaviors or responses to recurring situations.
Lifestyle
The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture, influencing consumption patterns and preferences.
Behavioral Segmentation
The division of a market into groups based on consumers' purchasing behavior, including usage rate, loyalty, and buying occasions.
Business-Class Travelers
Individuals who travel in a high-quality service category offering enhanced comfort, privacy, and amenities beyond economy class.
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