While Approaching an Ethical Issue in Marketing, the Utilitarian Tradition

question 50

Multiple Choice

While approaching an ethical issue in marketing, the utilitarian tradition would want to know:

• A)the degree to which individuals freely participate in an exchange.
• B)the degree to which the transaction provided actual as opposed to merely apparent benefits.
• C)about other values that are affected by the exchange.
• D)about the personal characters of the parties that are involved in the exchange.

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Definitions:

Cumulative Earnings

The total amount of net income a company has earned over its lifetime, after dividends are paid out.

Hourly Wage Rate

The financial compensation given per hour of labor.

Time and a Half

A pay rate that is 1.5 times the employee's regular hourly rate, usually paid for overtime work beyond the standard workweek hours.

Salaries Payable

An account that records the amounts owed to employees for work performed that has not yet been paid.