Marketing Practices Targeted at Elderly Populations for Goods Such as Supplemental

question 39

Multiple Choice

Marketing practices targeted at elderly populations for goods such as supplemental health insurance, funerals etc. are subject to criticism because:

• A)that population is vulnerable.
• B)interest gained on such investments are not highly profitable.
• C)they target the considered and rational desires of the consumers.
• D)they do not abide by the principles of welfare economics.

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Definitions:

Targeted Share Repurchases

Also known as greenmail, occurs when a company selectively buys back stock from a potential acquirer at a price that is higher than the market price. In return, the potential acquirer agrees not to attempt to take over the company.

Cumulative Voting

A voting system used in elections, where shareholders multiply the number of shares they own by the number of director positions available to get their total number of votes.

Corporate Governance

The set of rules that controls a company's behaviour toward its directors, managers, employees, shareholders, creditors, customers, competitors, and community.

Independent Directors

Independent directors are members of a board of directors who do not have a material or pecuniary relationship with the company or its related entities, ensuring unbiased decision-making.