While Approaching an Ethical Issue in Marketing, the Utilitarian Tradition

question 2

True/False

While approaching an ethical issue in marketing, the utilitarian tradition would ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.

Discern the importance of social processes and community in shaping individual consciousness, intelligence, and self-awareness.

Analyze the role of symbols and symbolic interaction in the organization of society and individual behavior.

Understand the application of dramaturgical concepts by Ervin Goffman in analyzing social interaction.

Acknowledge Herbert Blumer's contributions to symbolic interactionism and his critique of behaviorism.

---

Definitions:

Overapplied Factory Overhead

The amount of factory overhead applied in excess of the actual factory overhead costs incurred for production during a period.

Job Order Cost Accounting System

An accounting system that accumulates costs for each individual job or project to determine its profitability.

Service Business

A type of business that provides intangible products or services to customers rather than physical goods.

Materials Costs

The costs associated with the raw materials used in the production of goods or services.