While Approaching an Ethical Issue in Marketing, the Rights-Based Tradition

question 25

Multiple Choice

While approaching an ethical issue in marketing, the rights-based tradition would:

• A)ask to what degree the participants are respected as free and autonomous agents rather than treated simply as means to the end of making a sale.
• B)calculate the benefits and costs of each exchange.
• C)attempt to find out about other values that are affected by the exchange.
• D)want to know the degree to which the transaction provided actual as opposed to merely apparent benefits for each participant.

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Definitions:

Component Cost of Debt

The effective rate that a company pays on its current debt, incorporating tax effects.

Preferred Shares

Preferred Shares are a type of stock that grant holders preferential treatment over common stockholders in terms of dividends and assets during liquidation, but usually do not carry voting rights.

Rate of Return

The increase or decrease in the value of an investment, shown as a percentage of the original amount invested, over a given timeframe.

Floatation Costs

Flotation costs are the expenses incurred by a company in issuing new securities, including fees and commissions paid to underwriters, legal fees, and registration fees.