Examlex
In the philanthropic model of CSR, situations where a business supports a social cause for the purpose of receiving a business benefit in return are not much different from:
Weight-of-numbers Bias
A cognitive bias where the sheer amount of information or data points available influences the perception of an argument's strength.
Minority Influence
Social influence processes whereby numerical or power minorities change the attitudes of the majority.
Asch's Study
A social psychology experiment by Solomon Asch that demonstrated the influence of group pressure on conformity.
Minority Influence
The process by which a smaller part of a group changes the attitudes, beliefs, or behaviors of the larger group, often through consistency and the quality of arguments.
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