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"Just as Individuals Have No Ethical Obligation to Contribute to Charity

question 37

Multiple Choice

"Just as individuals have no ethical obligation to contribute to charity or to do volunteer work in their community, business has no ethical obligations to serve wider social goods. But, just as charity is a good thing and something that we all want to encourage, business should be encouraged to contribute to society in ways that go beyond the narrow obligations of law and economics." Identify the model of CSR that reflects this line of thought.

Grasp how market segmentation aids in resource allocation and marketing strategy formulation.
Recognize the method of dividing a larger market into smaller groups based on shared characteristics.
Understand the role of psychographic, demographic, and behavioral segmentation in marketing.
Identify the sources of demographic information and their importance in market segmentation.

Definitions:

Cultural Worldview

The collective belief systems, values, and norms shared by a particular group of people that shape their understanding of the world around them.

Self-Esteem

An individual's subjective evaluation of their own worth or the positive or negative view that person has of themselves.

Just World

A belief that the world is fundamentally fair, where individuals get what they deserve.

Collectivist Culture

A social organization model where individuals prioritize the goals and needs of the group over personal desires or ambitions.

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