What Are the Implications of Sustainability in the Integrative Model

question 64

Essay

What are the implications of sustainability in the integrative model of CSR?

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Definitions:

Sales-oriented Era

A period in business history when the main focus of companies was increasing sales, often without regard to customer needs or satisfaction.

Market-oriented Era

The Market-oriented Era is a phase in marketing history characterized by a focus on meeting customers' needs and desires, understanding market demand, and creating value through marketing activities.

Value-based Marketing

A marketing approach that focuses on delivering products and services based on the perceived value they provide to customers, aiming to maximize customer satisfaction and retention.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as product, price, place, and promotion.