Examlex
_____ reasoning is reasoning about what we should do.
Competitive Advantage
A unique attribute or ability that allows an organization to outperform its competitors.
Marketing Strategy
A long-term approach designed to achieve a company's marketing goals by creating a unique position in the marketplace through the selection of a target market and the formulation of a marketing mix.
Market-oriented
A business approach focused on understanding and meeting the needs and wants of customers in a specific market.
CEO
Chief Executive Officer; the highest-ranking executive in a company, responsible for making major corporate decisions and managing overall operations.
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