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One Simple but Useful Way of Viewing Customer Satisfaction Is

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One simple but useful way of viewing customer satisfaction is in terms of met expectations. Why should one strive for a ratio of 1.05 and not 1.50?


Definitions:

Trace Conditioning

A form of classical conditioning where there is a time interval between the conditioned stimulus and the unconditioned stimulus, requiring the subject to maintain a memory of the CS to form the association.

Cortex

The outermost layer of the brain, responsible for complex cognitive functions, memory, and decision-making.

Amygdala

A region of the brain within the temporal lobe that plays a key role in processing emotions, including fear and pleasure.

Delayed Conditioning

A classical conditioning process where there is a time gap between the presentation of the conditioned stimulus and the unconditioned stimulus, which can affect the strength of conditioning.

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