When Not Going Through Normal Protocols of the Parent Organization

question 26

Multiple Choice

When not going through normal protocols of the parent organization becomes habit and results in rejection of policies and procedures, this is known as which of the following project pitfalls?

• A) Groupthink
• B) Going native
• C) Bureaucratic bypass syndrome
• D) Projectitis
• E) The privileged parameter

Comprehend the use of perceptual mapping as a competitive analysis tool.

Discuss the challenges and strategies of market segmentation in international markets.

Understand the concept and importance of market segmentation in business.

Identify the characteristics of an effectively segmented market.