Which of the Following Methods Is NOT Considered a Top-Down

question 85

Multiple Choice

Which of the following methods is NOT considered a top-down approach to estimating project time and cost?

• A)Ratio
• B)Template
• C)Apportion
• D)Function point
• E)Learning curve

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Definitions:

Determinant Attributes

Specific characteristics or features of a product or service that influence the consumer's purchasing decision.

Evaluative Criteria

Consist of a set of salient, or important, attributes about a particular product.

Evoked Sets

Refer to a group of brands or products a consumer considers during the decision-making process before making a purchase.

Evoked Set

A group of relevant brands or products that a consumer remembers when making a purchase decision.