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Rose is working on estimates for a project that is very similar to a previous project, in that it has many of the same features and those features have similar costs.Each feature or deliverable will represent the same percentage of the total cost as it did for the previous project.Rose is using the _________ method of top-down estimating.
Consumer Commitment
The emotional or psychological attachment a consumer has towards a brand, leading to repeat purchases and loyalty.
Balance Theory
A theory in social psychology that suggests individuals strive for psychological consistency within their relationships, beliefs, and perceptions.
Triad
A group or set of three related people or things, often used in the context of relationships and social dynamics.
Sentiment Relation
The connection or association between emotions and attitudes towards a particular object, event, or situation, affecting perception and decisions.
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