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An expected output over the life of a project would be classified as
Metrics
Quantitative measures used to evaluate, compare, and track performance or production.
Market Performance
An assessment of how well a company or product does in the market compared to its competitors, often measured through sales, profitability, and market share.
Marketing Analytics
The method of evaluating, controlling, and examining marketing outcomes to enhance its efficiency and improve the return on investment (ROI).
Ethical Companies
Businesses that operate in a manner that is considered morally right, adhering to principles of fairness, honesty, and respect for individuals and the environment.
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