What Are the Three Factors That Managers Need to Consider

question 67

Essay

What are the three factors that managers need to consider when choosing a communication medium? Provide an example of why a manager would choose to have a paper or electronic trail.

---

Definitions:

Search Properties

The attributes or features of a product or service that can be evaluated before purchase, typically through search or research.

Experience Properties

Experience properties describe attributes of a product or service that can only be assessed after purchase and use, such as satisfaction, usability, and the overall experience provided to the consumer.

Expenditure

The total amount of money spent by individuals, organizations, or governments on goods and services within a specific period.

Concierge Company

A service-oriented business providing personalized services to clients, such as making reservations, arranging travel, and other personal requests.