How Is Good Communication Related to an Organization's Competitive Advantage

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The Answer is An organization can gain a competitive advantage when managers strive to increase efficiency, quality, responsiveness to customers, and innovation.Good communication is essential for attaining each of these four goals and thus is a necessity for gaining a competitive advantage.
Managers can increase efficiency by updating the production process to take advantage of new and more efficient technologies and by training workers to operate the new technologies and to expand their skills.Good communication is necessary for managers to learn about new technologies, implement them in their organizations, and train workers in how to use them.Similarly, improving quality hinges on effective communication.Managers need to communicate to all members of an organization the meaning and importance of high quality and the routes to attaining it.Good communication can also help increase responsiveness to customers.When the organization members who are closest to customers, such as department store salespeople and bank tellers, are empowered to communicate customers' needs and desires to managers, managers can better respond to these needs.Innovation, which often takes place in cross-functional teams, also requires effective communication.

How Is Good Communication Related to an Organization's Competitive Advantage

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